Google Adsense Tips, Tricks, and Secrets

I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on.

Build an Empire?

When you’re deciding to become a website publisher you will fall into one of two broad categories:

• Publish 100 websites that each earn $1 a day profit
• Publish 1 website that earns $100 a day profit

The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.

General or Niche

You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.

If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).

Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report fromcashkeywords.com and was pleased with my results (see cash keywords free offer recap).

New Sites, Files and Maintenance

When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.

I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.

Managing URL’s and channels

Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:

• domain1.com - 728 banner
• domain1.com - 336 block
• domain1.com - text link
• domain2.com - 728 banner
• domain2.com - image banner
• domain2.com - 336 block
• domain3.com - 300 block

While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.

Site Design and Integration

Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.

Google has also has published a list of the highest performing ad sizes:

• 336×280 large rectangle
• 300×250 inline rectangle
• 160×600 wide skyscraper

From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.

Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.

The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.

Using Images

One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.

As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples.TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.

Added:
I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.

Multiple Ad Units

Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.

Adsense in RSS

With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:

• You only get to place one ad unit.
• You have no control over finding the ’sweet spot’ for the ad unit.
• The ads are usually poorly targeted (this is getting better).
• People develop ‘banner blindness’.

I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.

Affiliate Sites

Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.

PPC Arbitrage

This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.

Have any other adsense tips, tricks or secrets? Drop me an email and let me know, I’ll give you credit.

Added
728 leaderboard works very well if it is just above the end of the
“above the fold” area on what would be considered your viewers average
resolution/browser window size if there are few other enticing links
above the fold. Makes for an interesting layout but if you’re building
a site for AdSense it may be worth it. We consistently receive very
high CTRs from doing this.

Try to build sites that allow you to quickly try any and all of
those locations outlined in the heatmap guide or at least allow you a
wide degree of freedom to easily change ad/content locations.
via:nuevojefe

The Great Google Adsense Side Effect

By Rich Ord 

The Internet is now built for Adsense

If the Internet consisted of real brick and mortar buildings there would be a construction boom going on right now like the world has never seen. The Internet is not in a recession or on the road to a depression, rather it is experiencing an economic and social explosion of activity.

The reason ... Google Adsense.

Most people think of Google Adsense as being a game-changer for advertising, but what Google Adsense has also done is to create a huge incentive to build sites around topics to place Google Adwords on. Where this seems to work best is with gadgets. There is no topic left untouched by the Adsense content builders, but gadgets are at the heart of this new Internet construction boom. 

The Gadget Content Explosion...

On November 5th, 2007 Google announced the name of its Google phone project ...Android.

Name announcements are where it all starts because domaining is at the heart of SEO which is important to getting free traffic which is critical to new Internet projects getting Adsense funding. Literally, hundreds of domains have been registered since this announcement with the Android name and other variations that mean the same. 

A few examples ....

helloandroid.com 
justanotherandroidblog.com
phandroid.com

All of those domains now rank in the top ten results when searching for "android blog" in Google!

Trademark Infringement? Nope! 

A more schooled business person might wonder about all of this trademark infringement and think cease and desist letters will be flying to all of these new sites. Think again my old school friend! The legal community may not be aware, but trademarking is no longer enforced by a large army of corporations on the Internet. The reason is because companies have finally figured out that Internet content centered around their brands is rather GOOD for their brands! 

The majority of the content I am talking about is of the good kind where these newly constructed websites become the hub for discussion, commenting, reviewing, supporting and in general getting down to the nitty-gritty of every new gadget (or every new anything) introduced to the world.  Google and the other search engines then crawl this content and in effect help turn these new web construction sites into thriving neighborhood hangouts where thousands of real people actually go. 

These people become the first drivers of new products and are the early adopters who will wait in line to buy. An example of this is the recently launched Blackberry Storm available for Verizon customers. Lines were out the door at Verizon stores and most locations sold out. The word of mouth on this product spawned from thousands of websites, many of which were created to focus exclusively on the Blackberry Storm. 

Search Google for "blackberry storm forum" (without quotations) and you will see these sites in the top listings:

blackberrystormforum.com
everythingberry.com
storm-blackberry.com (with Yahoo ads)

These sites were produced to build a community that clicks Adwords ads. They were created because of the Adsense program, but they still do serve a greater good in my opinion, which is to be an independent source of information and Q&A. 

The two most common types of sites created for Adsense are blogs and forums. Others include software downloads, niche directories and news headline type sites. Over time, domains with the product name followed by generic words that are typically searched for such as ...  forum, forums, blog, video and news tend to rise to the top of search results. Website builders around the world know this and build accordingly. 

Is the content of bad quality? 

Yes and no. There are of course many spammy scraper sites that steal content from others and then automatically update the sites. However, those are not the ones usually showing up in the top search results. The site winning the search result wars for "android blog", for instance, isgoogleandroidblog. blogspot.com which is the number one result. The site appears to be a real hub for Google Android content and reader comments and also contains a column of Google Adwords ads! 

Search for any popular gadget and you will see quality blogs, forums and news sites in top results that were created to cash in from Google Asense:

>> "Amazon Kindle blog" - amazonkindleblog.com
>> "iPhone news" - iphonestalk.com, iphonealley.com, iphone-ipod.org
>> "Wii blog" - wiiblog.net, wiispin.com (both created for Adsense)

The How-To...

1. Follow the announcements on the tech news gadget sites and grab domains as soon as names are announced.

2. Build a blog or forum ASAP on the topic. It is important to build first so that Google crawls you first.

3. Create quality content written by you or experts (your friends :). It is important to not plagorize other content on the Internet. Be distinct with your voice by using humor or technical savvyness. Do not use paid writers that write $20 articles unless you know they write quality. Quality is king, even when building for Adsense!

4. Participate in related forums and comment on blogs and news articles that relate to your topic. Be real though, do not be a comment spammer. This will get your site linked so that Google crawls it.

5. Update your site a couple times a day and make your content unique.

"What Google Never Told You About Adsense"

Q. Why have you decided to write a blog about Google's Adsense program where you detail your secrets to making large commissions-without this hurting your own business at the same time?

A. When I realized how much money I was leaving on the table, I began sharing my tips with my friends. When their Adsense took-off like wildfire, they suggested that I compile my tips together and put them in blog form. They believed it was an investment that smart site owners would want to make, and they have been proven correct! The blog really has little to do with my existing business model, which is producing quality content for our visitors. The only thing that has "hurt" my business is that due to the popularity of my blog, I don't have as much time to work on my other sites. But that's a good problem to have.

Q. Is there a general group that can benefit from Google’s Adsense more than others or is this wide open to everyone?

A. It's wide open to anyone with a web site. There are very few sites that would not benefit from placing Adsense into the mix. Whether someone has a well-established site, or if they are new to web publishing, my tips are good for everyone. If someone is starting a new site today, I believe it is better to get Adsense "right" from the beginning. Better to starter sooner than later!

Q. What makes the information you provide in your Adsense Blog different than any other Adsense Blog's out there?

A. Truthfully, I haven't READ the other Adsense blogs on the web because I didn't want to be influenced by their content. I wanted to take my own discoveries and show people how to apply them. All I know is the testimonies that are coming in for my Blog confirm that this information is valuable and much-needed.

Q. Can you tell anyone reading this how as little as 5 & 10 cents per click can make Adsense mount up into big money?

A. It's all about volume! To coin a phrase of "nickle and diming" someone to death. Isn't that what the banks do with their interest plans? And THEY are making out like bandits!

The truth is that every click adds up. Every visitor to your site is another opportunity to generate revenue.

Q. How many sites running Adsense does one need to begin to see Adsense commissions adding up?

A.It depends on what your definition of "adding up" is. Some people display as few as 250 page impressions/day. But If they are making $1/day, why not increase it to $2, $3 or more each day? Of course, that number only increases in scale as the number of impressions increases.

Q. Is to best to create several Adsense sites on various topics or should you focus on one big content site with a main topic?

A. This is a matter of personal preference. I always tell people to build sites that they are excited about. Some people use Traffic Equalizer or other programs designed to build instant mega-sites. Those sites will come and go. But people who build a site centered around their interest or passion will be building an annuity that can pay off for many years to come. I have many sites, but I am excited about many things! For me, having several sites has been effective. However, my friend Tim Carter (AsktheBuilder.com) does one thing, and he EXCELS at it. He has no reason to distract his attention from his main business model.

Q. Do you recommend competing in major competitive keyword markets or can less competitive smaller niches bring home the Adsense commissions too?

A. Google doesn't share all their secrets, and some people suspect that larger sites get preferential treatment in terms of the ads they display and the commissions they are paid. However, I think the playing field is fairly level, so that even the "little guy" has a chance at striking it big.

Q. What is a good approach to using website content that can be most profitable with Google Adsense?

A. Since Google uses a bidding process to determine value of keywords, there are certainly keywords that pay significantly more than others. For example, sites whose content revolves around the Vioxx controversy may display ads with a substantial value. I know these keywords were bid as high as $50 at one time. More typical keywords, such as "online chat" will pay only pennies. Note that it is against Google's terms of service to build pages just to display Adsense. However, Google is a supporter of quality content. So if you can build useful content that would pull high-paying keywords, I believe that is very acceptable.

My Blog lists an indispensable tool that keeps track of high-paying keywords. It details thousands of keywords ranked by price, google searches and more. I highly recommend that people get their hands on it.

Q. What are some of the ways website owners can acquire targeted content perfectly suited for Google Adsense pages?

A. Many site owners are syndicating content in order to get greater exposure. With the rise of the blog, RSS feeds are freely available from hundreds of sites. Exploring options for displaying other site's feeds on your site is a great way to build content. Yahoo makes a variety of their news feeds available at: http://news.yahoo.com/rss This is just the tip of the iceberg.

Q. What kind of traffic does it take to start seeing money with the Adsense program?

A. Any money? Even if you have 100 impressions/day, you are likely to get SOME clicks. Sure, it's pocket change, but it is a start. However, once you start displaying 1000 impressions daily, you will be encouraged to build more quality content so that you have more pages to displayAdsense code.

Q. What is are the successful signs to be aware of to know if you are on the right steps to building a successful Adsense marketing plan?

A. Increased CPM, CTR and revenue are the true signs of success. If your stats don't say it, it's not happening.

Q. Is it hard to get accepted by Google's Adsense program?

A. I rarely hear of sites getting rejected. Their terms are very simple and straightforward. They want content sites that aren't poorly designed. They have a few other stipulations related to adult sites, gambling, alcohol, etc, but that doesn't concern the vast majority of web masters.

Q. Can the small marketer as well as more advanced marketers really do well with the Google Adsense program?

A. Absolutely. And Google loves the small marketer. After all , those nickels and dimes add up. :-)

Q. Could you reveal your first 90 days AdSense earnings?

A. As I said before, the beginnings were difficult. There were days in which I

earned just $0.50, $1.62 and even $5, but as I got to know the program more

and combining the TopPayingWords.com with the content, there were days that

I made more than $200. More and more I started to realize that keywords

were essential to increasing revenues. As I started understanding the use of

keywords and developed a keyword list rank, revenues started increasing

incredibly.

Part 3: Summary and Additional Resources

AdSense Do’s and Don’ts

Now that you know what AdSense is all about, we can offer the following do’s and don’ts – which more or less summarizes everything we’ve said so far.

Do’s

>The first rule of using AdSense is to follow their terms of service. Google has exceptional monitoring ability, and if they find any violation of their TOS, your account will be suspended, rendering all your efforts moot.

>Consider having a number of informative pages about varying topics but with a consistent theme for your website. That way you will have more ads to choose from and can possibly maximize your CTR.

>Use keywords to your advantage. Higher paying keywords will usually but not always yield more rewards. Think relevance. Also use variations of keywords for added advantage.

>Provide unique information on your web pages. The more specific the content of your website is, the more targeted your ads will be, and the more effective. Always focus on providing good quality information!

>Experiment with various ad formats on your web page and choose those that suite your website. You can choose to display ads with different formats on one page.

>Position your ad block in such a way that the ad is visible and yet it does not put off the readers. Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down.

>Use the Google AdSense preview toolbar to your advantage and see how the ads will appear on your website. Get a hands-on feel of how the visitor to your website will view your web page.

>Use Google channels and other external tracking software to evaluate your performance on a routine basis.

Don’ts

Do not resort to fraudulent or deceptive means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are:

• Automated clicking programs

• Repeated manual clicks

• Using robots to generate clicks

• Clicking your own ads

• Tricking your visitors into clicking on your ads by using fraudulent means

Don’t have confusing layers of content. Content on your web page should not hide the ad text and URL. At the same time, it is advisable that you use same font type, size and color (background and font) for both the ads and the content on your web pages so that your ad does not announce itself as an outside ad. Ideally, your ad should look and feel like a part of your website.

Don’t have broken links on your site. Your website should not contain any broken links and should be easily navigable. Also, the content on your web pages should be informative, of high quality and the ads should be relevant to the content.

Don’t have old or illegal information on your site. Be careful about outdated information, plagiarized text and obscene or offensive material. Avoid using any of these on your web pages.

Two More AdSense Opportunities: RSS and Blogs

Adding Google Ads to your RSS feeds

RSS (Really Simple Syndication) has gained huge popularity on the Internet. RSS is an XML document format that organizes and stores news-like content from various sources into one source. Think of it like a newswire service, the kind of stuff that scrolls along the bottom of cable channels. A large percentage of the “news” items you find on any website that is not a major news portal got there through an RSS feed.

Google has introduced a specific program known as AdSense for RSS. You can join this program now and start making money with it. RSS offers a variety of interesting content options that most websites themselves can’t match.

Google AdSense for feeds has its own set of policies. These can be accessed at:

http://www.google.com/support/adsense/bin/answer.py?answer=20134 Like the AdSense program, you must follow all guidelines in order to be accepted for the AdSense for feeds program.

Placing AdSense ads on your Blogs

Blogs are similar to RSS feeds in concept except they usually have one author rather than an aggregate of sources of the material they contain. Blogs (short for Web logs) are simple webpages where you can write articles and other content on a variety of topics, and both the famous and the unknown use these online diaries to share their thoughts, post pictures, and so on. The public can view this content and even comment on it in most cases.

Due to the considerable amount – and unlimited range – of content on Blogs, it may make sense to place AdSense ads on them. In fact, it is much easier to generate revenue from Blogs as compared to other web pages, at least in theory.

• First, blogs are full of content, most of which is original most of the time. The content may not be “good” from a human reader perspective but it is usually “good” according to Google’s scans. Thus, getting approved by Google AdSense may be easier.

• The content presented on the blog, in many cases, is quite diverse which, unlike a website that needs to be “about something” can be excused by the “everything and nothing” nature of most blogs. Consequently, the possibility of Google finding targeted ads that are relevant may increase.

• Google AdSense works only with those websites that are already indexed by Google. Blogs get indexed far more easily than regular webpages. Some blogs get indexed in as few as two to three days of submission. Thus, the chances of getting approved by Google AdSense increases.

• Blogs can be created at practically no cost – much cheaper than commercial websites.

Summary

There are no “magic bullets” or “get rich quick” schemes that work. As an experienced Web marketer or publisher, you already know that. But there are some ways to make really significant “passive” money on the Internet, and especially with Internet advertising. Of these, one of the best, and most legitimate, is Google AdSense, which you now know all about.

When you’re ready to get started with your AdSense program, the preceding information, combined with the following additional resources, will help you make the most of it!

How the Ads Get On Your Site??

Once you join the AdSense program – and Google approves your site or sites, which we’ll cover in detail shortly – the actual process of displaying ads on your website is extremely simple. You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages, and watch the ads get served! Google automatically places AdWords ads that are most relevant, from its extensive advertiser base. Google employs various sophisticated algorithms to determine the relevancy of the ads to your content.

Before we get into how Google assesses sites, and whether a few or many placements of that magic script will deliver optimum results, let’s review the advantages of AdSense.

Google AdSense is simple to use and manage. Once approved, displaying ads on your webpage does not take time and requires minimal technical knowledge.

Google AdSense is very smart about ad selection. The ads that are displayed are only those that are relevant to your content, and Google has strict quality control on the general quality of the ads.

Google AdSense uses text-ads. Far from being low-tech, text ads are more effective than flashy ads. The clickthrough rate of text ads is proven to be higher than that of animated ads! More clicks equals more money, and text ads equals more clicks. Also…text ads are very “low weight” and very fast loading. The AdSense program will not slow your website, or your visitors, down. You can also use graphic ads.

AdSense is an application of AdWords beyond Google.com

Making “sense” of AdSense means understanding that it is really an offshoot of the older Google model, AdWords. But they are not the same thing.

Google AdWords:

If you have ever searched on Google, you have seen AdWords.

Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course – in this case the context is the search terms you entered. The ads will be served based on what you’re looking for. So, if you do a search on “printing services” you will get ads for printing services along with your search results!

How does this generate money for Google and the advertisers?

Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated.

We say “certain amount” because that amount is different all the time and is subject to market forces – in this case, bidding. Something has to determine the placement of those ads, and what determines it is how much the advertiser offers to pay per click. When you submit this kind of ad to Google, you submit it with a bid – which is compared to other bids for similar keywords. It’s an auction style process.

The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higher the bid, the higher the position the bid buys you. For instance, if the highest bid for the keywords “Internet marketing” is 80 cents per click, you can get top position by bidding 90 cents. Then every time someone clicks on your ad, Google would charge you 90 cents, and you would retain the top position until someone else bids more for the same search word placement.

Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google’s search page and onto thousands of other web pages. The ads that are displayed on the websites are Google AdWords ads.

It’s good for the advertiser, who gets more and broader displays, for Google, who charge more for this program, for you, who will make money from the clickthroughs on your pages, and also for the consumer, who will see cool ads for stuff they are probably interested in!

So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad. So you just need to get ads on your site…