Showing posts with label Adsense Optimisation. Show all posts
Showing posts with label Adsense Optimisation. Show all posts

Monday, November 10, 2008

"What Google Never Told You About Adsense"





Q. Why have you decided to write a blog about Google's Adsense program where you detail your secrets to making large commissions-without this hurting your own business at the same time?

A. When I realized how much money I was leaving on the table, I began sharing my tips with my friends. When their Adsense took-off like wildfire, they suggested that I compile my tips together and put them in blog form. They believed it was an investment that smart site owners would want to make, and they have been proven correct! The blog really has little to do with my existing business model, which is producing quality content for our visitors. The only thing that has "hurt" my business is that due to the popularity of my blog, I don't have as much time to work on my other sites. But that's a good problem to have.


Q. Is there a general group that can benefit from Google’s Adsense more than others or is this wide open to everyone?

A. It's wide open to anyone with a web site. There are very few sites that would not benefit from placing Adsense into the mix. Whether someone has a well-established site, or if they are new to web publishing, my tips are good for everyone. If someone is starting a new site today, I believe it is better to get Adsense "right" from the beginning. Better to starter sooner than later!


Q. What makes the information you provide in your Adsense Blog different than any other Adsense Blog's out there?

A. Truthfully, I haven't READ the other Adsense blogs on the web because I didn't want to be influenced by their content. I wanted to take my own discoveries and show people how to apply them. All I know is the testimonies that are coming in for my Blog confirm that this information is valuable and much-needed.


Q. Can you tell anyone reading this how as little as 5 & 10 cents per click can make Adsense mount up into big money?

A. It's all about volume! To coin a phrase of "nickle and diming" someone to death. Isn't that what the banks do with their interest plans? And THEY are making out like bandits!
The truth is that every click adds up. Every visitor to your site is another opportunity to generate revenue.

Q. How many sites running Adsense does one need to begin to see Adsense commissions adding up?

A.It depends on what your definition of "adding up" is. Some people display as few as 250 page impressions/day. But If they are making $1/day, why not increase it to $2, $3 or more each day? Of course, that number only increases in scale as the number of impressions increases.


Q. Is to best to create several Adsense sites on various topics or should you focus on one big content site with a main topic?

A. This is a matter of personal preference. I always tell people to build sites that they are excited about. Some people use Traffic Equalizer or other programs designed to build instant mega-sites. Those sites will come and go. But people who build a site centered around their interest or passion will be building an annuity that can pay off for many years to come. I have many sites, but I am excited about many things! For me, having several sites has been effective. However, my friend Tim Carter (AsktheBuilder.com) does one thing, and he EXCELS at it. He has no reason to distract his attention from his main business model.


Q. Do you recommend competing in major competitive keyword markets or can less competitive smaller niches bring home the Adsense commissions too?

A. Google doesn't share all their secrets, and some people suspect that larger sites get preferential treatment in terms of the ads they display and the commissions they are paid. However, I think the playing field is fairly level, so that even the "little guy" has a chance at striking it big.


Q. What is a good approach to using website content that can be most profitable with Google Adsense?

A. Since Google uses a bidding process to determine value of keywords, there are certainly keywords that pay significantly more than others. For example, sites whose content revolves around the Vioxx controversy may display ads with a substantial value. I know these keywords were bid as high as $50 at one time. More typical keywords, such as "online chat" will pay only pennies. Note that it is against Google's terms of service to build pages just to display Adsense. However, Google is a supporter of quality content. So if you can build useful content that would pull high-paying keywords, I believe that is very acceptable.
My Blog lists an indispensable tool that keeps track of high-paying keywords. It details thousands of keywords ranked by price, google searches and more. I highly recommend that people get their hands on it.


Q. What are some of the ways website owners can acquire targeted content perfectly suited for Google Adsense pages?

A. Many site owners are syndicating content in order to get greater exposure. With the rise of the blog, RSS feeds are freely available from hundreds of sites. Exploring options for displaying other site's feeds on your site is a great way to build content. Yahoo makes a variety of their news feeds available at: http://news.yahoo.com/rss This is just the tip of the iceberg.


Q. What kind of traffic does it take to start seeing money with the Adsense program?

A. Any money? Even if you have 100 impressions/day, you are likely to get SOME clicks. Sure, it's pocket change, but it is a start. However, once you start displaying 1000 impressions daily, you will be encouraged to build more quality content so that you have more pages to displayAdsense code.



Q. What is are the successful signs to be aware of to know if you are on the right steps to building a successful Adsense marketing plan?

A. Increased CPM, CTR and revenue are the true signs of success. If your stats don't say it, it's not happening.



Q. Is it hard to get accepted by Google's Adsense program?

A. I rarely hear of sites getting rejected. Their terms are very simple and straightforward. They want content sites that aren't poorly designed. They have a few other stipulations related to adult sites, gambling, alcohol, etc, but that doesn't concern the vast majority of web masters.


Q. Can the small marketer as well as more advanced marketers really do well with the Google Adsense program?

A. Absolutely. And Google loves the small marketer. After all , those nickels and dimes add up. :-)


Q. Could you reveal your first 90 days AdSense earnings?

A. As I said before, the beginnings were difficult. There were days in which I
earned just $0.50, $1.62 and even $5, but as I got to know the program more
and combining the TopPayingWords.com with the content, there were days that
I made more than $200. More and more I started to realize that keywords
were essential to increasing revenues. As I started understanding the use of
keywords and developed a keyword list rank, revenues started increasing
incredibly.

Saturday, November 8, 2008

Google AdSense programs: Choose your Tool(s)!

Google currently offers five programs: 1)AdSense for content, 2)AdSense for Search, 3)AdSense for Feeds, 4)Adsense for Mobile Content, and 5)Premium AdSense.


1)AdSense for content

AdSense for content is the main AdSense program – contextually targeted ads are displayed on your webpag
e, and you get paid for every click. These ads are specifically targeted to the content of your webpage. Consequently, if you change the content of your page, the ads that are displayed would also change. AdSense allows you good con
trol over what ads get served, since there might be some obvious problems if it didn’t. These include:

Blocking Ads – you choose

While the ad selection is automatic, you can block unwanted ads – such as those from your competitors. You just tell Google which companies to block from your sites.

Reviewing and filtering Ads – semi-automatic

Google has its
 own strict policies for ad content (no profanity, no racial discrimination, etc). These are filtered out automatically from your point of view. Additionally, you can choose to block additional content through custom filters. This is slig
htly different than blocking an advertiser, since with this method an advertiser you generally allow may submit ads that would individually be filtered out.

Allowing the publisher to select an ad

In the rare case where Google’s content engines can’t make a clear match of ads to pages, they will let you pick which ads you want served. If you don’t pick, y
ou’ll get public service spots.

The look-and-feel of Ads can be customized

Ads shouldn’t look out of place or be jarring on your website. Google allows you to customize colors and layout. You can choose options provided or have your own custom layou
t and color applied to the ads. The advertisers have no control over this; as the material appears on your site, you can and should select how it looks.

Tools for analysis

Tracking and analyzing the performance of any marketing campaign is critical. Google AdSense provides a range of comprehensive online reports that allow you to monitor and analyze your earnings as well as the performance of ads by many metrics, including size, color, and so forth, so you can make adjustments to maximize the value of the placements.

Here’s a simple equation that spells it out:
A content-rich page = Highly-targeted ads
Highly-targeted ads + Interested users = Healthy clickthrough & conversion rates
Healthy clickthrough & conversion rates = Success!

















2)AdSense for Search

This is another program whereby Google allows you to ad a Google Search box to your website. By doing this, visitors to your site can search the entire internet fro
m your website itself. In a way, your site becomes a host to Google. Except you make money!
The search results page that is displayed when a visitor on your website searches through the search box on the site itself, also displays Google Ads (AdWords ads) next to the usual listings, just as it would on Google.com. If the visitor clicks on any of these Google Ads, you get paid as well. Thus, with AdSense for search you can enhance your income potential beyond what just the content of your actual site can provide.
AdSense for search offers all the same options and controls as AdSense for content. These include ad customization, ad filtering, monitoring and tracking results, and so on.



3)Google AdSense For Feeds

In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid
 for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."
AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.
AdSense for Feeds has remained in its beta state until August 15, 2008, when it became available to all AdSense users.


4)Google Adsense for Mobile Content 

AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.



















5)Google AdSense Premium service

The AdSense Premium service provides advanced functionality and features, provided your website qualifies for it – which in fact very few sites do.
As a base requirement, your website should received at least 5 million search queries or 20 million page views a month to qualify for the Premium service. (We’re betting if your sites qualify for this level of service, you already know all about AdSense!)