Thursday, November 20, 2008

What Actually You Got to Know Before Setting Up Adwords A/C

Before we embark on the actual workings of Google AdWords I shall tell you in
brief what affiliate programs are and what will be your role in this setup as an affiliate.

An affiliate or reseller, is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. An affiliate displays an advertiser's ads, text links, or product links on their web site, in e-mail campaigns, newsletters, blogs or in search listings. The affiliate is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, subscribing to a service (both lead examples) or making a purchase (a sale).


YOUR ROLE:

1. Entire networks like Amazon , Commission Junction , Clickbank , eBay and Linkshare have been built solely to administer online merchants' affiliate marketing programs on the internet. They are third-party organisations that brings together both merchants and affiliates (you). They track and report on every ad or placement in their network, send monthly payments to affiliates, and provide services and tools that help merchants and affiliates optimize their performance. These are the places you can search for and manage your affiliate programs.
Or visit http://www.lifetimecommissions.com/directories.shtml for a large directory of affiliate
programs. Registrations with these web sites are easy and simple. You will have to fill in the blanks


providing basic inputs such as your complete name, full address where you would want your
cheques delivered, contact number, email ID etc. You can also sign up with Google AdSense.
You will be given a script with your tracking code in it by all the companies you have registred
with, which you or any web designer can insert in prominent places of each web page on your web site.


2. When you register with a company as an affiliate through any of the networks mentioned above, your affiliate company will provide you a unique URL (The address/location of a webpage or file on the Internet, also called Uniform Resource Locator or URL) to use as your ad's destination URL (the landing page or that page where the surfer is taken after he/she clicks the link you create and park at Google.com). One important thing to remember is that there is stiff competition amongst affiliate advertisers.

You can optionally use blogs , e-mails or newsletters for your promotional work, although these
might not be as effective. Or, another way would be is to build your own website to direct Google
surfers to your website containing promotional links of your affiliate companies.


3. You will receive a free readymade website along with this kit which has over 100 pages of quality content. If you would like to use this website you will be required to buy web space and a domain name. If you do not want to invest in your own domain name and web hosting there are several companies online who offer both for free. Visit www.freewebservices.net for free web space, domain name and web content. Another option would be to use Google Sites.(Google Sites is a free tool that lets you create web pages right in your browser and publish them to the web with one click. There's no software to download and no web designer to hire. The pages you create are hosted on Google servers and are available at http://www.sites.google.com/site/yoursitename for the world to see.).


4. You will need quality content for your site. If you have decided on the content for your web site, good. If not, and you are in need of more content for your web site, visit http://www.freesticky.com/ stickyweb/ . Here you'll find a huge database of free content for your web site. Choose content wisely, as a web site with poor content will not attract many visitors.


5. Once your web site is ready you will have to register with Google AdWords.  Registration with AdWords is easy and simple. You will have to fill in the blanks providing basic inputs such as your complete name, full address where you wouldwant your cheques delivered, contact number, email ID etc. You will have to direct your Google ads to your web site. Once you get visitors to your web site who click on the banners or text links of the various companies you have signed up with, you begin earning.


6. Visit http://www.startranking.com/ or http://www.freewebsubmission.com/ to submit your web site to all major search engines like Google, Yahoo, MSN etc. for free. You'll need to do this once a month for your web site to remain with these search engines.
Optionally download " Web CEO ". This is a search engine software program that submits web sites to search engines worldwide, and tracks search engine rankings. Take note, multiple submissions of the same URL to some search engines could be considered spamming and therefore may ban you from being listed.


7. Visit http://www.bruceclay.com/ or http://www.seocompany.ca/ for free search engine
optimization (SEO) tools. It is imperative to use these tools to get your web site high rankings in
search engines so that you get a high number of visitors to your web site. Optionally download " Web CEO ". It is a search engine software program that optimizes web
pages.


8. Regularly check your online accounts page provided by Google and all the companies you are
promoting to see how much money you are making. Companies pays cheques on a monthly/fortnightly.


9. Finally, you will have to increase the volume of your web site and update it from time to time
depending on your content. Now, having briefed you about affiliate programs and on what all you need to do as an affiliate let's get started with Google AdWords.

1 comment:

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